Carly Potter

The key to pulling off any event or occasion is planning. Investing time and energy in the details ensures you create the environment and feeling you desire. In the wedding and event world that means a coordinator and stylist like Carly Potter. Carly creates and plans truly unforgettable events. Today she opens up and shares her love for Taylor Swift, florals and the land down under.      

Heirloom: Do you have any morning rituals or things you do to get ready for a long day of planning or styling? (exs. A latte from your local coffee shop? Making sure you wake up before the sun? Go for a run?)

Carly: I used to hate mornings until I started styling and doing floral design. You just can't beat the light. I pour myself an endless cup of cowboy coffee in my favorite Harry Potter mug and turn my record player on. If the weather is below 85 and higher than 60 you will find my windows up and my backdoor open.  

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Heirloom: How do you balance work & play? 

Carly: I think that is the hardest part of owning your own business. I've had to work hard at setting aside times in my week to handle the non-creative side of my business. I wish I could just make arrangements and bouquets all day but I would say 75% of my job is sitting at my desk. When I'm not doing that I'm usually spread out on our floor making a design board for my next project, reading on the back porch with a generous glass of wine, or playing with my pup (sometimes simultaneously).

Heirloom: What’s one event you’ve always wanted to coordinate or plan but have yet to do and why?

Carly: I have always wanted to do flowers for Taylor Swift. I had a dream that she saw one of my arrangements and wanted me to be her personal florist for the rest of her life. If that doesn't work out then I would love to do an international wedding somewhere in the mountains like New Zealand or Austria. 

Heirloom: Tell us about your journey into wedding planning / styling. Is there a story? 

Carly: The journey into wedding planning has been a long one with a lot of ups and downs. I began working for a catering company in college and then decided to break off and do it on my own. I started experimenting with floral design last year and have focused more on that aspect of my business. I hope to one day become a full time florist and own my own shop downtown. 

Heirloom: What’s your favorite thing about owning your own business?

Carly: I think owning your own business is one of the hardest and most rewarding things a person can do.  I love getting to make my own hours and call my own shots. Confucius said, "Choose a job you love and you will never work a day in your life." That's how I feel most days.  I could do without all the taxes.